Paired t-Test Studio

Paired means

Compare two related measurements with rich narratives, diagnostics, and visuals ready for stakeholder decks.

TEST OVERVIEW & EQUATIONS

The paired-samples t-test evaluates whether the average difference between two matched observations is credibly non-zero.

\[ \begin{aligned} d_i &= x_{i, \text{after}} - x_{i, \text{before}} \\ \bar{d} &= \frac{1}{n} \sum_{i=1}^{n} d_i \\ t &= \frac{\bar{d}}{s_d / \sqrt{n}} \quad \text{with} \quad df = n - 1 \end{aligned} \]

Where:

  • \(s_d\) is the sample standard deviation of the pairwise differences.
  • The two-tailed p-value comes from the Student's t distribution with \(n-1\) degrees of freedom.
  • Confidence intervals use the same critical multiplier: \(\bar{d} \pm t_{\alpha/2} s_d/\sqrt{n}\).
Additional Notes

Focus on the differences: if the pre/post (or control/test) measurements are paired properly, this test cancels out subject-level noise. For skewed or heavy-tailed differences, consider a Wilcoxon signed-rank test.

MARKETING SCENARIOS

Select a preset to auto-fill inputs for common measurement tasks (matched market uplift, pre/post surveys, creative benchmarks). Each preset references the raw CSV so you can inspect the required formatting.

INPUTS & SETTINGS

Data Entry

Drag & Drop raw data file (.csv, .tsv, .txt)

Paired mode: two named numeric columns (before & after). Differences mode: one numeric column named diff. Blank rows are ignored.

We only scan files locally—no uploads leave your browser. Up to 2,000 rows per file.

Upload a file with two columns (before, after). We will parse it immediately and let you know how many rows were accepted.

No file uploaded yet.

Upload a single-column file of difference scores (positive values mean after > before). We will summarize the usable row count.

No file uploaded yet.

Type smaller paired datasets directly. Choose the structure, set how many rows you need (max 50), and enter values inline.

Need more than 50 rows? Head to one of the upload modes.

Row Before After

When you only have summary tables, supply the mean and standard deviation of the difference scores plus the sample size.

VISUAL OUTPUT

Mean difference with confidence interval

Provide data to summarize the mean difference and confidence interval.

Distribution of differences

TEST RESULTS

Analysis Status

Enter data to see the paired t-test.

Paired t-Test

t(--)=--

p = --

95% CI: [--, --]

Effect sizes

Cohen's dz = --

Hedges' g = --

Mean difference = --

Overview

n = -- pairs

Mode: Paired columns

APA-Style Statistical Reporting

Summary will appear after analysis.

Managerial Interpretation

Business-facing copy will appear after analysis.

DIAGNOSTICS & ASSUMPTIONS

Assumption checks

The paired t-test assumes the differences follow an approximately normal distribution, pairs are matched correctly, and each pair is independent of the others. We will summarize diagnostics here after you provide data.